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Showing posts with label Box Office. Show all posts
Showing posts with label Box Office. Show all posts

Tuesday, May 29, 2012

The Dark Knight Rises vs. The Avengers


Last year, everyone would have told you The Dark Knight Rises was going to be the must-see movie of the year and the highest grossing as well. It has a lot to live up to, but Nolan is a trustworthy director who has yet to disappoint his audience. The Dark Knight was one of the most hyped movies of all time when it was released and until the final Harry Potter film came out last year, it held the top spot on the opening weekend chart. As everyone knows, The Avengers abolished both opening weekend amounts, besting Harry Potter’s by nearly $40 million.
So how was The Avengers able to overcome even the most generous estimates and perform so well at the box office? Aside from being the biggest blockbuster of all time, combining four Marvel franchises into one movie, Marvel initiated a marketing campaign that probably had a budget equal to that of the entire film’s production. They released countless TV spots and clips, and as many people joked, you could have combined all the released footage and watched the entire film at home. Regardless, people still showed up and are still showing up to watch the film in theaters.

Saturday, August 13, 2011

Billion Dollar Movies and Future High Earners


It doesn’t seem like a major accomplishment for a movie to surpass $1 billion at the box office anymore. Before The Dark Knight was released in the summer of 2008, there were only three movies to reach that milestone: Titanic, Lord of the Rings: Return of the King and Pirates of the Caribbean: Dead Man’s Chest. Now the list contains ten films.

Avatar I’m not sure if this comes as a surprise because I had no idea how people would accept a fully computer generated film. I knew the movie would make money because James Cameron had taken a 12 year hiatus from the movie industry in order to work on the film, and it promised a great experience. No one probably expected it to make $2.7 billion worldwide, and no movie will even have a chance of beating it until Avatar 2 is released.

Titanic I really don’t see why Titanic was so incredibly popular. Everyone knew about the sinking ship, but what made it better than all the movies back in the 1990s? I read in a demographic novel that it was helped by girls who had seen the movie countless times just because of Leonardo DiCaprio, but it still seemed like a random film to be the first to reach $1 billion.

Harry Potter and the Deathly Hallows Part 2 This one is not a surprise because all of the other films had made close to $1 billion and besides being the last chapter in the series, it was helped by its post conversion to 3D which boosted ticket prices.

Lord of the Ring: The Return of the King Again, the previous parts had made hefty amounts at the box office and this was the concluding chapter. It was praised by critics and was greatly successful overseas.

Thursday, June 16, 2011

The Problem with Adjusting Movie Grosses and Ticket Prices for Inflation

The adjusted-for-inflation list of box office figures is always said to be the more correct list and the list that should be analyzed when determining the highest grossing movies of all time. To some extent, this is correct, but it also brings about another statistic, which is constantly being used to compare older movies with the newer ones. This statistic is the audience: the number of people who viewed the film during its theatrical release. Each time a new movie grosses a similar amount to its prequel, and today there are many sequels being made, it’s always mentioned that even though their amounts are similar, the sequel had lower attendance due to inflation, and it probably did. However, the numbers are getting more and more ridiculous and the gaps are widening more than they should be. In order to determine the audience figures, ticket prices are adjusted for inflation and divided into the movie’s total gross. According to inflationary statistics, since 2004, money has decreased in value by approximately 26%, and this is the figure they use to estimate the size of the audience. Yet, back in 2004, ticket prices at the nearest theatre to where I live were $13.50, and according to the way average ticket prices are measured, tickets should currently be priced at $17 each; however, they are actually $12.75 each. Instead of inflating by 26%, ticket prices deflated by about 6%. This theatre might be an exception, being the only theatre in North America to see a deflation in its ticket prices. In any case, it’s evident that inflation is rising faster than ticket prices and even though it’s the most reliable statistic to use in determining audiences, it is too flawed. The whole audience category should be disregarded because in the end, it serves little importance to the general public. Producers and studios are concerned about making money, and those figures are accurately reported every single day. The viewers bring in the money, so I understand the desire for studios to analyze the number of viewers, but when a category is as inconsistent as the audience category is, it needn’t be reported to the general public.

Wednesday, June 15, 2011

Will Smith's Absence from Acting

It’s been three years since Will Smith’s last movie, Seven Pounds, was released. It told the story of a man who changed the lives of seven strangers. It was not advertised much, and it did not receive very good critical reception, but it was a fine film, led by Will Smith’s dramatic and excellent performance. Earlier that summer, Hancock was released, a movie which was more than successful during its box office run. This was undeserving, as the movie had a poor story, the characters were not developed well, and the movie overall was just not entertaining enough for anyone to sit through a second viewing, ever again. Despite Hancock’s faults, the movie still grossed a significant amount of money, and this was due to the presence of Will Smith (the combination of Will Smith and Charlize Theron might have helped, but Will Smith was the main reason for the movie’s success). Prior to Seven Pounds, Will Smith was the running champion as the actor with the most consecutive domestic grosses of $100+ million, at eight. This number may not seem like an astounding figure, considering the increasing number of films crossing the $100 million mark nowadays (inflated prices are one of the main reasons), but every year has its share of disappointing films, not just in quality, but in box office gross, and even the some of the better actors tend have a lower grossing movie than had been estimated. An example is Matt Damon’s Green Zone, a film which cost approximately $100 million to make and produce, but only grossed a mere $35 million domestically, far lower than studio predictions before the film’s release. As another example, Johnny Depp recently starred in The Tourist with Angelina Jolie, and the movie’s performance was fairly underwhelming for the two actors. From time to time, even some of the better actors will choose to star in independent films (indies – films produced outside of a major studio) or low budget films that tend to focus more on attaining positive critical reception rather than high box office grosses.

Will Smith began acting in the Fresh Prince of Bel-Air, and it was evident that his acting abilities were strong. He played himself in the show (to some extent – the stupidity he exhibits throughout the show is obviously not how he acted in everyday life), having moments of comedy, stupidity, and drama. In one episode when his father (who left his mother when Will Smith was a child) comes back to see him, only to leave him again in the end, Will Smith breaks down emotionally, and displays his ability to deliver an exceptional dramatic performance. In all of his movies, Will Smith has strong performances which not only make him stand out in comparison to his acting counterparts, but attract viewers and fans from all around, making even the most satisfactory films into blockbusters. This can be seen through Hancock, because it grossed a lot more than it was worth in terms of movie quality.

Here are Will Smith’s movies since he became a hit on the big screen (I have yet to see Made in America and Six Degrees of Separation): Bad Boys, Independence Day, Men in Black, Enemy of the State, Wild Wild West, The Legend of Bagger Vance, Ali, Men in Black II, Bad Boys II, I Robot, Sharktale, Hitch, The Pursuit of Happyness (in which he delivered an outstanding performance - just watch the scene in the subway washroom), I Am Legend, Hancock, Seven Pounds. From this list, aside from Independence Day, there is not a movie which really stands out as a movie that will be remembered, yet the majority of the movies mentioned have crossed the $100 million domestic mark. The reason is that Will Smith has built up a reputation of creating entertaining movies that attract viewers from all sides. His performances are another reason. Will Smith began his career in comedy; it was what got him his initial reputation. With the exception of Hitch, and to some extent Men in Black, Will Smith has not acted in comedies since his Fresh Prince days. That’s not to say he’s lost his comedic touch, but he’s transformed as an actor, from a television star into a reliable movie star who delivers dramatic performances that gross millions at the box office. He’s been nominated for two Oscars, and if he can continue making good quality films, it wouldn’t be surprising to see that number increase. Demonstrating how one actor can lead a film singled-handedly, in I Am Legend, Will Smith is forced to act by himself for the majority of the movie, meaning that if an inexperienced or an average actor was chosen for the role, the movie would not have performed as well, and would not have been as good of a movie. Will Smith acts superbly throughout the movie and has a certain charisma about him, making you feel connected to him and sharing his emotions. He does this in all of his films; this is a reason why his movies are so successful. He is one of the best current actors in Hollywood; his performances are without a fault. This is a reason his asking price is $20 million per film, because he’s built a reputation of delivering excellent performances and making high grossing films.

Will Smith has been on a three year hiatus from the movie industry, and really needs to resume acting. He is too busy promoting his children’s careers in acting and in music, which I fully support, but the fact of the matter is that Will Smith is one of this generation’s most talented actors, and his fans desperately want to see him in another movie. He is currently filming Men in Black III, but the second film was a disappointment, and the hype surrounding the third is not that great. He needs to create an original non-sequel film, like most of his other movies, but is currently not signed to do anything else besides Men in Black III. For now, unfortunately, we must wait.

Jovan Atanackovic
@FunSocialJovan on Twitter